Years of experience through trial & error has helped us develop a unique 5 step approach for successfully growing medical and veterinary practices. When you hire us, you can rest assured that our team understands the ins & outs of running a practice and will make every effort to get yours on-boarded in a quick, easy, and transparent manner.
Step 1: Customized Game-Plan
As part of the on-boarding process, every new client receives a customized game-plan complete with sections covering marketing, monthly communications, website analytics, reputation & online review management, and more. Each game-plan is unique and developed around the needs & goals of the individual veterinary practice.
Step 2: Content Creation
From graphic design to website copy, from online content to social media branding – we've got you covered with our monthly veterinary practice marketing packages. Think of our team as your practice’s marketing department. We will handle all of the creative stuff and work with your staff on practice specific content for monthly promotions and new product & service announcements. All of this means you have more time to do what you enjoy – practice!
Step 3: Plan Execution
After all of the necessary content has been created and we have worked out the initial details with you and your staff, our team will put the game-plan into motion. This involves everything from updating your practice information on various citation websites like Yahoo Local, Yelp, and Foursquare to optimizing your website (SEO) and online review profiles to the development and launching of veterinary marketing campaigns.
Step 4: Tracking & Review
At PracticeExcel we are more than a little obsessed with numbers, you might say we are fanatics. If we can’t measure it – we don’t recommend it. Every month our team will generate a simple, fast, and easy to read report that gives you a snapshot of how your practice is doing in critical areas like recalls, new patient appointments, website conversions, monthly promotions, and more.
Step 5: Optimization
Hey, we are good, but we recognize that we can always do better. So we constantly look for areas to improve our formula and tweak your customized game-plan for optimal performance. That’s why the tracking and analytics are so important. Reviewing data on a regular basis tells us where we are doing well and what areas we need to work on in order to help you achieve your sales and profitability goals.