Whether you own a small, single office practice or a well-established multi-office franchise, a professional veterinary website is a necessity.

Right now, potential clients are online researching articles, reading reviews, asking friends on social media who they go to, and typing in specific keywords in search engines looking for a new veterinarian. 

Web Design Features

Custom Web Designs

Unlimited Color Options

Social Media Buttons

Appointment Request Forms

Custom
Calls-To-Action

Built-in
Web Analytics

Built-in
Google Maps

Embedded Videos

Custom Rotating  Banners

Free Mobile Version

Custom
​ Image Galleries

3rd Party
Integrations

What is important in an effective website?

Practice websites, like any other business to consumer website require certain attributes to be effective. Here, we call them the 5 S-Components. Think of them like ingredients in a special recipe. When combined together, they help a website to attract, engage, and convert your visitors. 


The 5 S-Components

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Searchability

Speed

Structure

Style

Scalability

Searchability

It all starts with being found online: Search engine friendly | SEO
It could be said that nothing on your website is more important than what's behind it. Specifically, special website html code called "meta-data". This vital information is what helps your website rank in search engines and ultimately get found by potential patients when they are searching online for a new provider. We design all of our veterinary​ websites to be SEO friendly - meaning they are optimized to rank well in the search engines. This, along with ongoing monthly marketing efforts helps our clients stay ahead of their competitors in their respective markets.

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Website Speed

You need a website that loads fast & works on all devices
​People are in a hurry. Your practice website needs to load fast and be consistent, regardless of the type of device or connection speed used. Simply put, you have roughly 8 seconds to capture your visitors attention and give them a reason to stay. 

How do you go about accomplishing this? We design all of our websites using a technique called "Responsive Web Design". Essentially this means that we build them to be fast loading website that determine the visitors type of device and load the appropriate version of the website to look the best for that size display. That way, your website will look great and be functional regardless of what type of device they use!

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Structure

Designed with engagement & conversion in mindDid you know that there is actually a scientific method for designing a website layout? It’s true. Like many things, there is a right way and a wrong way to layout out a webpage. Done correctly, your website will attract visitors, encourage social sharing of your links and articles, and most importantly compel people to engage you through phone calls, appointment requests, and contact forms.

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Style ​

Your practice is unique, so make sure your website is too
Without naming names, most of the companies out there that offer practice website design do so through the use of templates. In a nutshell, this means that they have a set number of premade websites that are available. When you buy a website from them, they will modify one of the templates “slightly” for you. In most cases this means changing the colors, swapping a background picture, copying & pasting your logo on the top of the page, etc. 

At the end of the day though, using a template means your website will still look like 75% of all the other veterinary practice websites out there (same menu, same stock pictures, same stock text, etc).

Choosing PracticeExcel to design your website means we will build you a customized website designed with your goals, ideas, and priorities in mind. Your logo and preferred colors will be incorporated throughout the site to ensure a consistent and unified look. Special Calls-to-Action will be built and placed strategically on various website pages to boost conversions. Request Appointment forms will be built and embedded into your site, and so much more…

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Scalability

Built on our amazing CMS platform for flexibility & scalability​
Believe it or not, websites are subject to the “en vogue” maxim. Times change, styles change, and a website’s look and feel must change with them. Thankfully, our industry leading CMS platform makes keeping your website fresh and current a painless process. Updates and additions are a simple as creating a word doc and posting it to the website. Have pictures or videos you want to upload – not a problem!

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