Essentials |
Plus |
Pro |
|
$695 |
$995 |
$1,995 |
|
per month |
per month |
per month |
|
Account Setup & Initial Consultation |
$250 |
$350 |
$550 |
Strategy / Planning / Consulting |
|||
Dedicated Account Manager |
P |
P |
P |
Customized Game-plan |
Basic |
Advanced |
Premium |
Strategic Planning Meeting |
Quarterly |
Monthly |
Monthly |
Monthly Agency Hours Included |
X |
3 hours |
8 hours |
Social Media & Inbound Management |
|||
Profile Setup & Branding Integration |
P |
P |
P |
Online Profile Enhancements &
Optimization |
P |
P |
P |
Management of Social Media Platforms (i.e.
Facebook, Google+, Twitter, LinkedIn, Instagram, Youtube,
etc.) |
2 |
3 |
5 |
Monthly Social Shares, Updates &
Interactions |
20 |
30 |
50 |
Development & Publication of Press
Releases (when applicable) |
Yearly |
2/Year |
3/year |
Customized Keyword Development |
X |
P |
P |
Content Creation (Research &
Development) |
X |
P |
P |
Premium Social Graphics/ Month |
X |
1 |
2 |
Local Search & Citation
Optimization |
|||
Setup and/or Optimization of Google Places
for Business Page |
P |
P |
P |
Setup and/or Optimization of Yelp Page (for
review tracking) |
P |
P |
P |
Claiming & Optimization of additional
sites (i.e. Foursquare, Yahoo, Citysearch, Dex, Yellowbot, Mapquest, etc.) |
5 |
10 |
20 |
Tracking & Updating of Local Citations
& Listings |
Yearly |
2/Year |
Quarterly |
Reputation Management |
|||
Tracking of online reviews (Yelp, Google+, Healthgrades, etc.) |
P |
P |
P |
Communicate with staff to resolve/address
complaints |
P |
P |
P |
Online Review & Comment Responding (engagement) |
X |
P |
P |
Real-time Monitoring of brand & targeted
keywords |
X |
X |
P |
Website Management & Optimization |
|||
Setup and Optimization of Website Tracking
& Analtyics |
P |
P |
P |
Blog Setup & Branding Integration |
X |
P |
P |
Social Media Integration (including tracking
embedments) |
P |
P |
P |
Partner with staff to get relevant and
updated data for website |
P |
P |
P |
SEO enhancement of existing pages with
concentration of service highlights, and geographic area/s served |
X |
P |
P |
Development & Installation of
Calls-to-Action (CTA's) & Lead Capture Forms |
X |
P |
P |
Quarterly Blog Post |
X |
1 |
3 |
Development of Enhanced Content (Checklist,
Syndicated Articles, Infographics, etc.) |
X |
X |
P |
Creation of new pages based on results from
Analytics (as needed) |
X |
X |
P |
Newsletter Sign-up Sheet embeded
into website |
X |
P |
P |
Outbound Patient Communications
(Existing Contacts) |
|||
Setup and/or Optimize Patient Communication
Platform |
P |
P |
P |
Partner with staff on the management of
monthly e-newsletters & email promotions |
P |
P |
P |
Custom designed e-newsletters with enhanced
content & promotions |
1/Year |
2/Year |
1/Quarter |
Custom designed surveys to retrieve client
feedback on experience, communication preferences, etc. |
1/Year |
2/Year |
1/Quarter |
Tracking, Analytics, and Reporting |
|||
In depth Tracking & Website Performance
Report |
Quarterly |
Monthly |
Monthly |
In depth Social Media & Reputation
Report |
Quarterly |
Monthly |
Monthly |
In depth KPI performance report &
patient conversion |
Quarterly |
Monthly |
Monthly |
|
|
|
|
Most services can be added on to an existing package for
an additional fee. All packages can be customized according to your
practice's needs. |
|||
Bronze |
Silver |
Gold |
|
Practice Website Packages |
|||
Account Setup & Initial Consultation |
$125 |
$225 |
$325 |
CMS based website solution (content
management) |
P |
P |
P |
Responsive design (designed to adapt display
for pc's, tablets, and mobile devices) |
P |
P |
P |
Customized design with practice logo, color
scheme, and themes |
P |
P |
P |
Webpages included with package |
up to 7 |
up to 12 |
up to 25 |
Custom forms included |
1 |
2 |
4 |
Feature set |
basic |
advanced |
premium |
Number of monthly payments |
3 |
6 |
6 |
Monthly Payment |
$250 |
$425 |
$850 |
Final Cost |
$1,605 |
$2,550 |
$5,100 |
Website packages can be customized to your
practice's needs. Additional fees for requested advanced features, stock
photography, etc. may apply. Website hosting is billed once a year for $300
plus applicable sales tax. Hosting does not include email support. Speak to
an account manager for complete details. |
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